What Makes a Company “Future Ready”?

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The pandemic put companies under a tremendous amount of stress.It revealed who is ready for the many changes the near future will bring — and who is not.In times of crisis, this type readiness doubles as a source of resilience.It reflects how companies can adapt, the robustness of their internal capabilities, and how capable of finding new sources of growth they really are.And the more uncertain the world seems to be, the more important for companies to become future ready.

Read more on Innovation or related topics Technology and analytics , Competitive strategy and Strategy HY Howard Yu is the author of LEAP: How to Thrive in a World Where Everything Can Be Copied (PublicAffairs, June 2018), LEGO and innovation at the IMD business school in Switzerland, and director of the Advanced Management Program ( AMP ).JS Jialu Shan is the Research Fellow for IMD’s Center for Future Readiness .AB Angelo Boutalikakis is the Research Associate IMD’s Center for Future Readiness .

LT Lawrence Tempel is the Research Assistant IMD’s Center for Future Readiness .ZB Zuriati Balian is the Data Science Intern IMD’s Center for Future Readiness .Print

Read more on Innovation or related topics Technology and analytics , Competitive strategy and Strategy.

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