Apr 21, 2021 Why It Matters This pervasive and powerful form of artificial intelligence is changing every industry.Here’s what you need to know about the potential and limitations of machine learning and how it’s being used.Share open share links close share links
Machine learning is behind chatbots and predictive text, language translation apps, the shows Netflix suggests to you, and how your social media feeds are presented.It powers autonomous vehicles and machines that can diagnose medical conditions based on images.
When companies today deploy artificial intelligence programs, they are most likely using machine learning — so much so that the terms are often used interchangeably, and sometimes ambiguously.Machine learning is a subfield of artificial intelligence that gives computers the ability to learn without explicitly being programmed.
“In just the last five or 10 years, machine learning has become a critical way, arguably the most important way, most parts of AI are done,” said MIT Sloan professor Thomas W.
Malone, the founding director of the MIT Center for Collective Intelligence .
“So that’s why some people use the terms AI and machine learning almost as synonymous … most of the current advances in AI have involved machine learning.” Work smart with our Thinking Forward newsletter Insights from MIT experts, delivered every Tuesday morning.Email Address Leave this field blank
With the growing ubiquity of machine learning, everyone in business is likely to encounter it and will need some working knowledge about this field.
A 2020 Deloitte survey found that 67% of companies are using machine learning, and 97% are using or planning to use it in the next year.
From manufacturing to retail and banking to bakeries, even legacy companies are using machine learning to unlock new value or boost efficiency.“Machine learning is changing, or will change, every industry, and leaders need to understand the basic principles, the potential, and the limitations,” said MIT computer science professor Aleksander Madry , director of the MIT Center for Deployable Machine Learning .
While not everyone needs to know the technical details, they should understand what the technology does and what it can and cannot do, Madry added.“I don’t think anyone can afford not to be aware of what’s happening.”
That includes being aware of the social, societal, and ethical implications of machine learning.“It’s important to engage and begin to understand these tools, and then think about how you’re going to use them well.We have to use these [tools] for the good of everybody,” said Dr.Joan LaRovere , MBA ’16, a pediatric cardiac intensive care physician and co-founder of the nonprofit The Virtue Foundation.
“AI has so much potential to do good, and we need to really keep that in our lenses as we’re thinking about this.How do we use this to do good and better the world?” What is machine learning?
Machine learning is a subfield of artificial intelligence, which is broadly defined as the capability of a machine to imitate intelligent human behavior.Artificial intelligence systems are used to perform complex tasks in a way that is similar to how humans solve problems.
The goal of AI is to create computer models that exhibit “intelligent behaviors” like humans, according to Boris Katz , a principal research scientist and head of the InfoLab Group at CSAIL.This means machines that can recognize a visual scene, understand a text written in natural language, or perform an action in the physical world.
Machine learning is one way to use AI.
It was defined in the 1950s by AI pioneer Arthur Samuel as “the field of study that gives computers the ability to learn without explicitly being programmed.”
The definition holds true, according to Mikey Shulman, a lecturer at MIT Sloan and head of machine learning at Kensho , which specializes in artificial intelligence for the finance and U.S.intelligence communities.He compared the traditional way of programming computers, or “software 1.0,” to baking, where a recipe calls for precise amounts of ingredients and tells the baker to mix for an exact amount of time.Traditional programming similarly requires creating detailed instructions for the computer to follow.
But in some cases, writing a program for the machine to follow is time-consuming or impossible, such as training a computer to recognize pictures of different people.While humans can do this task easily, it’s difficult to tell a computer how to do it.Machine learning takes the approach of letting computers learn to program themselves through experience.
Machine learning starts with data — numbers, photos, or text, like bank transactions, pictures of people or even bakery items , repair records, time series data from sensors, or sales reports.
The data is gathered and prepared to be used as training data, or the information the machine learning model will be trained on.The more data, the better the program.
From there, programmers choose a machine learning model to use, supply the data, and let the computer model train itself to find patterns or make predictions.Over time the human programmer can also tweak the model, including changing its parameters, to help push it toward more accurate results.(Research scientist Janelle Shane’s website AI Weirdness is an entertaining look at how machine learning algorithms learn and how they can get things wrong — as happened when an algorithm tried to generate recipes and created Chocolate Chicken Chicken Cake.)
Some data is held out from the training data to be used as evaluation data, which tests how accurate the machine learning model is when it is shown new data.
The result is a model that can be used in the future with different sets of data.
Successful machine learning algorithms can do different things, Malone wrote in a recent research brief about AI and the future of work that was co-authored by MIT professor and CSAIL director Daniela Rus and Robert Laubacher, the associate director of the MIT Center for Collective Intelligence.
“The function of a machine learning system can be descriptive , meaning that the system uses the data to explain what happened; predictive , meaning the system uses the data to predict what will happen; or prescriptive , meaning the system will use the data to make suggestions about what action to take,” the researchers wrote.
There are three subcategories of machine learning:
Supervised machine learning models are trained with labeled data sets, which allow the models to learn and grow more accurate over time.For example, an algorithm would be trained with pictures of dogs and other things, all labeled by humans, and the machine would learn ways to identify pictures of dogs on its own.Supervised machine learning is the most common type used today.
In unsupervised machine learning, a program looks for patterns in unlabeled data.Unsupervised machine learning can find patterns or trends that people aren’t explicitly looking for.For example, an unsupervised machine learning program could look through online sales data and identify different types of clients making purchases.
Reinforcement machine learning trains machines through trial and error to take the best action by establishing a reward system.Reinforcement learning can train models to play games or train autonomous vehicles to drive by telling the machine when it made the right decisions, which helps it learn over time what actions it should take.x Source: Thomas Malone | MIT Sloan.
See: https://bit.ly/3gvRho2, Figure 2.
In the Work of the Future brief, Malone noted that machine learning is best suited for situations with lots of data — thousands or millions of examples, like recordings from previous conversations with customers, sensor logs from machines, or ATM transactions.
For example, Google Translate was possible because it “trained” on the vast amount of information on the web, in different languages.
In some cases, machine learning can gain insight or automate decision-making in cases where humans would not be able to, Madry said.“It may not only be more efficient and less costly to have an algorithm do this, but sometimes humans just literally are not able to do it,” he said.
Google search is an example of something that humans can do, but never at the scale and speed at which the Google models are able to show potential answers every time a person types in a query, Malone said.“That’s not an example of computers putting people out of work.It’s an example of computers doing things that would not have been remotely economically feasible if they had to be done by humans.”
Machine learning is also associated with several other artificial intelligence subfields:
Natural language processing
Natural language processing is a field of machine learning in which machines learn to understand natural language as spoken and written by humans, instead of the data and numbers normally used to program computers.
This allows machines to recognize language, understand it, and respond to it, as well as create new text and translate between languages.Natural language processing enables familiar technology like chatbots and digital assistants like Siri or Alexa.
Neural networks are a commonly used, specific class of machine learning algorithms.Artificial neural networks are modeled on the human brain, in which thousands or millions of processing nodes are interconnected and organized into layers.
In an artificial neural network, cells, or nodes, are connected, with each cell processing inputs and producing an output that is sent to other neurons.Labeled data moves through the nodes, or cells, with each cell performing a different function.In a neural network trained to identify whether a picture contains a cat or not, the different nodes would assess the information and arrive at an output that indicates whether a picture features a cat.
Deep learning networks are neural networks with many layers.
The layered network can process extensive amounts of data and determine the “weight” of each link in the network — for example, in an image recognition system, some layers of the neural network might detect individual features of a face, like eyes, nose, or mouth, while another layer would be able to tell whether those features appear in a way that indicates a face.
Like neural networks, deep learning is modeled on the way the human brain works and powers many machine learning uses, like autonomous vehicles, chatbots, and medical diagnostics.
“The more layers you have, the more potential you have for doing complex things well,” Malone said.
Deep learning requires a great deal of computing power, which raises concerns about its economic and environmental sustainability.How businesses are using machine learning
Machine learning is the core of some companies’ business models, like in the case of Netflix’s suggestions algorithm or Google’s search engine .Other companies are engaging deeply with machine learning, though it’s not their main business proposition.