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Fashion weeks are often dazzling but fleeting, with runway looks admired in the moment and then forgotten, leaving audiences wondering how to actually get their hands on them.A new initiative launching in January 2026 aims to change that, transforming catwalk creativity into instant retail access for audiences everywhere.
Set to debut in Lahore, ‘LAAM Fashion Week (LFW)’ brings together Pakistan’s largest digital fashion retailer and ‘Design651’, a team of seasoned fashion and retail experts.This bi-annual, globally scalable platform will allow every look on the runway to be shoppable in real time through a dedicated website.It’s a bold move to bridge the gap between fashion showcases and worldwide consumers, making high-impact storytelling immediately wearable.
The idea builds on the success of LAAM, already the world’s largest South Asian fashion discovery platform.With more than 3.5 million monthly users, 120,000+ unique products, and over 1,500 vendors shipping to 120 countries, it has become the go-to hub for authentic South Asian fashion.With handling over half a million units, on-time delivery, and an impressive customer satisfaction score, the company has proven itself as much a tech innovator as a fashion curator.
Against this backdrop, this initiative feels like a natural next step.Each edition will feature a curated mix of high street labels, textile houses, luxury brands, and couture ateliers across several days.
More than just shows, these presentations will double as global storefronts, empowering Pakistani designers to reach international buyers while giving customers worldwide unprecedented access to South Asian fashion.
The event’s mission is clear: scale local businesses internationally, connect craft heritage with new audiences, and create fresh revenue streams for designers and artisans.
Anchored in the ethos of ‘Made in Pakistan.Worn by the World,’ it positions the country’s fashion industry as a serious player in the global economy.
“Through this platform, we’re reframing how Pakistani fashion is experienced, positioned, and sold,” said Saad Ali, founder of Design651 and co-founder of LFW.“The goal is to expand its presence within global retail and embed it into international fashion conversations.” His experience of producing over 20 fashion weeks in Pakistan gives weight to the ambition, while the global reach and digital innovation make scaling possible.
The project has also drawn some of the industry’s most respected names: HSY takes on the role of event director, with NABILA and N-Gents as official style partners.Designer curation is being led by Maheen Kardar, while Lotus Client Management manages communications.Together, the team promises a seamless runway-to-retail experience unlike anything seen before in the region.
Through creativity, commerce, and technology, this venture sets the stage for South Asian fashion to move beyond the runway and establish itself on the global retail map, accessible, scalable, and ready to be worn by the world.
– You! desk.
