U.S. states file updated antitrust complaint against Alphabet’s Google

admin

image[United States] WASHINGTON, Nov 13 (Reuters) – A group of U.S.states led by Texas have filed an amended complaint against Alphabet Inc’s (GOOGL.O) Google accusing the tech giant of using coercive tactics and breaking antitrust laws in its efforts to boost its already dominant advertising business.The updated allegations are the latest in an onslaught of regulatory scrutiny of Google over its practices.The tech company faces several lawsuits, including one by the Justice Department for monopolistic practices.[read more](/technology/dozens-us-states-sue-google-alleging-antitrust-violations-2021-07-07/) Earlier this week, Google lost an appeal against a $2.8 billion European Union antitrust decision.[read more](/technology/eu-court-upholds-eu-antitrust-ruling-against-google-2021-11-10/) The amended U.S.

lawsuit, filed in a federal court in New York late Friday, accuses Google of using monopolistic and coercive tactics with advertisers in its efforts to dominate and drive out competition in online advertising.

The lawsuit also highlights Google’s use of a secret program dubbed “Project Bernanke” in 2013 that used bidding data to give its own ad-buying an advantage.For example, in a 2015 iteration of the program, Google allegedly dropped the second-highest bids from publishers’ auctions, accumulated money into a pool and then spent that money to inflate only the bids belonging advertisers who used the company’s Google Ads.They otherwise would have likely lost the auctions, the states alleged.

Neither Alphabet nor the Texas Attorney General’s office responded immediately to requests for comment on the lawsuit.Our Standards: The Thomson Reuters Trust Principles..

Leave a Reply

Your email address will not be published. Required fields are marked *

Next Post

Nations strike climate deal with coal compromise at COP26

Almost 200 nations accepted a contentious climate compromise Saturday aimed at keeping a key global warming target alive, but it contained a last-minute change that watered down crucial language about coal. Several countries, including small island states, said they were deeply disappointed by the change promoted by India to “phase […]
Nations strike climate deal with coal compromise at COP26

Subscribe US Now