The 50 best brands, according to Gen Z

admin

Starbucks was named one of Gen Z’s top 50 brands.Shutterstock

Comparably identified Gen Z’s best brands based on ratings from customers aged 18 to 24.Gaming companies, streaming services, and retailers geared towards younger shoppers made the list.Gen Z customers named Google, Apple, and Amazon as their top three brands.Gen Z’s best brands include fast-food chains, clothing stores, gaming companies, and social media platforms.People pass an American Eagle Outfitters clothing store in New York.AP Photo/Mark Lennihan

Comparably identified Gen Z’s favorite brands based on ratings from customers aged 18 to 24.Consumers anonymously rated brands on Comparably.com between November 2020 and November 2021 on six main factors: quality of the product or service, customer service, ROI, overall satisfaction with the company, loyalty, and how likely they are to recommend the company to a friend.

The 50 best brands — 26 of which were also rated the best brands by millennial customers — include content-sharing platforms and fashion brands, especially those targeted to a younger audience, such as Hot Topic and American Eagle Outfitters.

Gaming companies such as Riot Games and Razer also made the list — companies that were not named as top brands by millennials.

After asking customers how likely they were to recommend a brand, Comparably also determined a “Net Promoter Score” that ranged from -100 to 100 to indicate consumer satisfaction with that company.

This score has also been included on the list below.

Keep scrolling to read the final ranking of the 50 best brands, according to Gen Z .

50.Crocs Crocs.Shoshy Ciment/Business Insider

Industry: Fashion and beauty

Description: Crocs manufactures casual footwear for men, women, and children.

Net Promoter Score (-100 to 100): 58

49.GOAT Group GOAT sneakers.GOAT

Industry: Fashion and beauty

Description: GOAT Group is a startup that functions as a marketplace for authentic sneakers.

Net Promoter Score (-100 to 100): 39

48.

7-Eleven 7-Eleven.Tim Boyle/Getty

Industry: Retail

Description: 7-Eleven is an American international chain of convenience stores, selling food, snacks, hot and cold beverages, gas and more, known for generally being open 24 hours a day.

Net Promoter Score (-100 to 100): 34

47.Hot Topic Hot Topic.Shoshy Ciment/Business Insider

Industry: Retail

Description: Hot Topic is a retail chain specializing in counterculture-related clothing and accessories, as well as licensed music.

Net Promoter Score (-100 to 100): 39

46.Razer Razer store.Business Insider/Eugene Kim

Industry: Consumer goods

Description: Razer is a multinational technology company that designs, develops, and sells consumer electronics, financial services, and gaming hardware.

Net Promoter Score (-100 to 100): 41

45.Samsung Samsung Galaxy Note.Business Insider España

Industry: Consumer goods

Description: Samsung manufactures, designs, and markets consumer electronic products.

Net Promoter Score (-100 to 100): 34

44.Riot Games Valorant championship.Colin Young-Wolff/Riot Games Inc.

via Getty Images

Industry: Media and entertainment

Description: Riot Games is a gaming company that develops, publishes, and supports player-focused games such as League of Legends and e-sports tournaments.

Net Promoter Score (-100 to 100): 34

43.

Instagram Photos for Instagram.sergey causelove/Shutterstock

Industry: Tech, social media

Description: Instagram is a free photo-sharing application that enables its users to take photos, apply filters, and share them on social networks.

Net Promoter Score (-100 to 100): 38

42.McDonald’s McDonald’s meal.Rachel Askinasi/Business Insider

Industry : Retail, food and beverage

Description: McDonald’s is the world’s leading global fast food service retailer with more than 37,000 locations in over 100 countries.

Net Promoter Score (-100 to 100): 39

41.Sephora Sephora.Thomas Lohnes/Stringer/Getty Images

Industry : Retail, fashion and beauty

Description: Sephora is a multinational retailer of personal care and beauty products, featuring nearly 3,000 brands, along with its own private label, Sephora Collection.

Net Promoter Score (-100 to 100): 40

40.Zoom Video Communications Zoom.Shutterstock/Cabeca de Marmor

Industry : Tech

Description: Zoom is a software company that offers a communications platform that connects people through video, voice, chat, and content sharing.

Net Promoter Score (-100 to 100): 52

39.KFC KFC employee.Moses Robinson/Getty Images for KFC

Industry: Retail, food and beverage

Description: KFC is a subsidiary of Yum! Brands.The fast-food restaurant chain specializes in fried chicken.

Net Promoter Score (-100 to 100): 40

38.TikTok TikTok.AP Photo/Jessica Hill

Industry: Tech, social media

Description: TikTok is a video-focused social networking service hosting a variety of short-form user videos, from genres like dance, comedy, and education, with durations from 15 seconds to three minutes.

Net Promoter Score (-100 to 100): 40

37.Twitter Twitter.Nopparat Khokthong/Shutterstock

Industry : Tech

Description: Twitter is an American microblogging and social networking service on which users post and interact.

Net Promoter Score (-100 to 100): 47

36.

LVMH (Louis Vuitton Moet Hennessy) LVMH.Carlos Barria/Reuters

Industry: Fashion and beauty

Description: LVMH is a French holding multinational corporation and conglomerate specializing in luxury goods.

Net Promoter Score (-100 to 100): 47

35.Airbnb The Airbnb app.VideoBSN/Shutterstock

Industry : Travel and hospitality

Description: Airbnb is an online marketplace for lodging, accessible via website and mobile app, primarily for homestays for vacation rentals and tourism activities.

Net Promoter Score (-100 to 100): 50

34.Ikea Two people shop for plants at Ikea.Andreas Rentz/Getty Images

Industry: Retail

Description: Ikea is a Scandinavian chain selling ready-to-assemble furniture, plus housewares, in a warehouse-like space.

Net Promoter Score (-100 to 100): 51

33.Gucci Bobby Yip/Reuters

Industry: Fashion and beauty

Description: Gucci is an iconic Italian luxury fashion house, known worldwide for its high-end apparel, jewelry, and leather goods.

Net Promoter Score (-100 to 100): 49

32.The Coca-Cola Company A couple drinks some coke.Jonathan Leibson/Getty Images

Industry : Food and beverage

Description: The Coca-Cola Company is a leading global player in the soft-drinks industry, distributing Coke, Diet Coke, and other soft drinks worldwide.

Net Promoter Score (-100 to 100): 51

31.Dunkin’ Dunkin.Andrew Burton/Getty Images

Industry: Retail, food and beverage

Description: Dunkin’ is an American multinational coffee and doughnut company, as well as a quick-service restaurant that serves hot and cold coffee and baked goods.

Net Promoter Score (-100 to 100): 52

30.Starbucks Starbucks.Shutterstock

Industry : Retail, food and beverage

Description: Starbucks is a multinational chain of coffeehouses and roastery reserves that retails handcrafted coffee, tea, and fresh food items.

Net Promoter Score (-100 to 100): 47

29.Red Bull Red Bull.Arnd Wiegmann/Reuters

Industry : Food and beverage

Description: Red Bull manufactures energy drink beverages and has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year.

Net Promoter Score (-100 to 100): 51

28.

YouTube YouTube.Mateusz Slodkowski/Getty Images

Industry: Media and entertainment

Description: YouTube is a video platform that allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users.

Net Promoter Score (-100 to 100): 50

27.Nintendo Nintendo Switch.Reuters/Toru Hanai

Industry : Media and entertainment

Description: Nintendo is a Japanese multinational consumer electronics company that develops consoles and games, including Nintendo Switch and Super Mario Brothers.

Net Promoter Score (-100 to 100): 61

26.Adidas Adidas.SOPA Images/Getty Images

Industry : Fashion and beauty

Description: Adidas is a German multinational corporation that designs and manufactures shoes, clothing, and accessories.

Net Promoter Score (-100 to 100): 52

25.

Lego Group A Lego logo.Thomson Reuters

I ndustry : Consumer goods

Description: Lego Group provides play material and offers products based on learning and development through play.

Net Promoter Score (-100 to 100): 64

24.The Walt Disney Company Disney World.Charles Sykes/AP

Industry : Media and entertainment, consumer goods

Description: The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate with toys, theme parks, TV and online streaming services.

Net Promoter Score (-100 to 100): 64

23.Nvidia Nvidia logo.David Becker/Stringer/Getty Images

Industry: Tech

Description: Nvidia manufactures integrated circuits for use in motherboard chip-sets, graphic processing units, and game consoles.

Net Promoter Score (-100 to 100): 64

22.Glossier Glossier pop-up in Boston in 2019.Jonathan Wiggs/The Boston Globe via Getty Images

Industry: Fashion and beauty

Description: Glossier is a digitally native beauty brand that built a cult following for its easy-to-use skincare and makeup products with real beauty routines in mind.

Net Promoter Score (-100 to 100): 71

21.Valve A player competes in “Counter-Strike,” developed by Valve Corporation.Chesnot/Getty Images

Industry: Media and entertainment

Description: Valve is an American video-game developer, publisher, and digital distribution company.

Net Promoter Score (-100 to 100): 71

20.

Chanel Chanel headquarters in Paris, France.Getty Images

Industry : Fashion and beauty

Description: Chanel is luxury brand that provides the latest in fashion and accessories, eyewear, fragrance and beauty, jewelry and watches.

Net Promoter Score (-100 to 100): 57

19.Ulta Beauty Inside Ulta Beauty.Business Insider/Jessica Tyler

Industry: Retail, fashion and beauty

Description: Ulta Beauty is an American chain of beauty stores that carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and haircare products.

Net Promoter Score (-100 to 100): 58

18.American Eagle Outfitters American Eagle Outfitters.Shoshy Ciment/Business Insider

Industry: Retail, fashion and beauty

Description: American Eagle Outfitters is an American lifestyle, clothing, and accessories retailer.

Net Promoter Score (-100 to 100): 68

17.Costco Costco storefront in Mount Prospect, Illinois.Tim Boyle/Getty Images

Industry : Retail

Description: Costco Wholesale is a global retailer with membership-only warehouse club operations that provide a wide selection of merchandise.

Net Promoter Score (-100 to 100): 64

16.Target Target shoppers.Getty/Scott Olson

Industry : Retail

Description: Target is an American retail company providing access to a wide selection of products such as furniture, electronics, toys, and more.

Net Promoter Score (-100 to 100): 62

15.

Microsoft A woman walks past a Microsoft Store on 5th avenue.John Nacion/SOPA Images/LightRocket via Getty Images

Industry : Tech

Description: Microsoft is an American multinational technology corporation that develops, manufactures, licenses, supports, and sells a range of software products, consumer electronics, personal computers, and related services.

Net Promoter Score (-100 to 100): 56

14.Uniqlo Uniqlo.AP/Ng Han Guan

Industry : Retail, fashion and beauty

Description: Uniqlo is a designer, manufacturer, and retailer of women’s, men’s, and kids’ clothing and accessories.

Net Promoter Score (-100 to 100): 60

13.Trader Joe’s Trader Joe’s.Shoshy Ciment/Business Insider

Industry : Retail

Description: Trader Joe’s is an American chain of grocery stores that specializes in selling fresh and organic food with over 500 stores in 42 states.

Net Promoter Score (-100 to 100): 83

12.Bath & Body Works A Bath & Body Works shopper.Barbara Haddock Taylor/Baltimore Sun/Tribune News Service via Getty Images

Industry: Retail

Description: Bath & Body Works is a retailer offering a breadth of exclusive fragrances for the body and home, including body lotion and body cream, body wash, hand soap, and fine fragrance mist.

Net Promoter Score (-100 to 100): 76

11.Roblox Roblox.SOPA Images / Contributor / Getty Images

Industry: Media and entertainment

Description: Roblox is an online game platform that provides immersive digital experiences built by a global community of creators.

Net Promoter Score (-100 to 100): 54

10.

Nike A Nike store in Portland, Oregon.Rick Bowmer/AP

Industry : Fashion and beauty

Description: Nike is the world’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities.

Net Promoter Score (-100 to 100): 56

9.Spotify Spotify.Mr.Whiskey/Shutterstock

Industry : Media and entertainment

Description: Spotify is the world’s largest music streaming service provider, with over 365 million monthly active users, including 165 million paying subscribers.

Net Promoter Score (-100 to 100): 69

8.Sony Playstation A gamer plays on the Sony Playstation PS5.YELIM LEE/AFP via Getty Images

Industry : Media and entertainment

Description: Sony PlayStation is a global video-game brand, developed and marketed by Sony Interactive Entertainment (SIE), that consists of five home video game consoles and a line of controllers, and interactive and digital entertainment.

Net Promoter Score (-100 to 100): 70

7.Discord Discord app.Shutterstock

Industry: Tech

Description: Discord is a VoIP, instant messaging, and digital distribution platform.

Net Promoter Score (-100 to 100): 66

6.

Vans Vans.Pablo Cuadra/Getty Images

Industry: Fashion and beauty

Description: Vans manufactures shoes, apparel, and other products for action sports.

Net Promoter Score (-100 to 100): 85

5.Chick-fil-A Chick-fil-A chicken nuggets.Erin McDowell/Insider

Industry : Retail, food and beverage

Description: Chick-fil-A is one of the largest American fast-food restaurant chains with over 3,000 locations across the US, and the largest whose specialty is chicken sandwiches.

Net Promoter Score (-100 to 100): 82

4.

Netflix “Bridgerton” on Netflix.LIAM DANIEL/NETFLIX

Industry : Media and entertainment

Description: Netflix is a streaming entertainment service company that provides content that can be watched anytime, anywhere, on any internet-connected screen.

Net Promoter Score (-100 to 100): 58

3.Amazon An Amazon package.Beata Zawrzel/NurPhoto via Getty Images

Industry : Retail, e-commerce

Description: Amazon is an international e-commerce website for consumers, sellers, and content creators.

Net Promoter Score (-100 to 100): 60

2.Apple An Apple store.Spencer Platt/Getty Images

Industry : Tech, consumer goods, media and entertainment

Description: Apple is a multinational corporation that designs, manufactures, and markets consumer electronics, personal computers, and software.

Net Promoter Score (-100 to 100): 62

1.Google Google.Justin Sullivan/Getty Images

Industry : Tech

Description: Google is a multinational corporation that specializes in internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.

Net Promoter Score (-100 to 100): 64

Read the original article on Business Insider .

Leave a Reply

Your email address will not be published. Required fields are marked *

Next Post

The latest version gives us reason to be excited about Ninte

My biggest takeaway from last year’s Game & Watch: Super Mario Bros.was that Nintendo could have, and should have, included more games.It was a complaint the company has more or less addressed with the new Game & Watch: The Legend of Zelda, resulting in a better handheld for casual play.It’s […]
The latest version gives us reason to be excited about Ninte

Subscribe US Now