Capillary Technologies partners with Petron to power Philippines’ largest fuel loyalty program

admin

imageCapillary Technologies partners with Petron to power Philippines’ largest fuel loyalty program INQUIRER.net BrandRoom / 10:44 AM November 11, 2021

Singapore-headquartered Capillary Technologies, a leading global customer loyalty solutions provider, today announced a strategic partnership with Petron Corporation, the Philippines’ largest oil refining and marketing company, to transform Petron’s loyalty program in the country to be the best in class.

While physical card-based loyalty programs have been historically prevalent in the local fuel retail market, there has been an accelerated growth of digitalized loyalty programs in this sector.Today, fuel retail companies vie for superior offerings by integrating exceptional physical and digital capabilities to create and provide a more engaging and distinctive customer experience.

“While our technology capabilities have been upgraded through the Capillary platform, for us at Petron, this initiative is really for our customers – it’s about being in sync with millions of loyal customers who are journeying with us towards a digital lifestyle.As we continue to understand the purchasing behavior and preferences of our loyal customers, we acknowledge that their demands evolve.Capillary’s technology enables us to connect with them through better and more personalized rewards experiences tailored to individual Filipino motorists.” said Lionel Perkin Chai, Petron Corp.Marketing Head.

Capillary has also supported the creation of an automated campaign management solution to drive relevant and exciting offerings.Leveraging on Capillary’s customer loyalty capabilities and expertise, Petron elevated its mobile application’s user interface with enhanced features and functionalities for Petron customers to fully enjoy the benefits of the loyalty program.Some of the key features of the new mobile app include security enhancements, points tracking and transaction history, exciting benefits, latest promo offers, rewards & discounts, store locator, trip cost calculator, and customizable cardholder profile.FEATURED STORIES.

Leave a Reply

Your email address will not be published. Required fields are marked *

Next Post

Meghan Markle stuns in Carolina Herrera as she and Harry attend Veterans' Day gala in New York City | Daily Mail Online

The Duke and Duchess of Sussex attended a glamorous gala in New York City last night to celebrate the military on the eve of Veterans Day in the US and Armistice Day in Britain.Meghan Markle arrived at the ‘Salute to Freedom’ event – held on an aircraft carrier which houses […]
Meghan Markle stuns in Carolina Herrera as she and Harry attend Veterans’ Day gala in New York City | Daily Mail Online

Subscribe US Now