YouTube Creators Explain Monthly Incomes, Salaries: Platform Earnings

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imageTiffany Ma: $5,700 (April 2021) Tiffany Ma has 1.8 million subscribers on YouTube.Tiffany Ma

Tiffany Ma is a full-time social-media influencer with 1.8 million subscribers on YouTube.

She launched her channel in 2010, has several videos with over 1 million views.Her most popular videos include a 2016 school-survival guide ( 7.6 million views ), a 24-hour food challenge ( 3.6 million views ), and a 24-hours-being-pregnant challenge ( 2.9 million views ).

Ma earns money each month from her YouTube channel through the Google-placed ads that play in her videos, affiliate marketing, brand sponsorships (her top income source), and her Shopify store, where she sells used clothing.

Ma broke down how much her channel has earned from Google-placed ads in 2021 through the Partner Program.Insider verified her earnings with documentation she provided: January: $4,500 March: $10,500 April: $5,700

“To really optimize your audience, I think YouTubers should definitely put three to four ads within a video,” Ma said.

Read the full post: Charlie Chang: $23,300 (March 2021) Charlie Chang.Charlie Chang

Charlie Chang realized YouTube could become a business after his channel was accepted into the Partner Program last year.

He shifted away from real-estate content toward personal finance related videos in April 2020, after finding success making videos about trending topics, like stimulus checks .

“Luckily, I had the right type of content to actually be ranked in searches and that really grew my channel,” Chang told Insider.

Chang’s YouTube channel had nearly 350,000 subscribers when he spoke with Insider in April (now, his YouTube channel has about 385,000 subscribers).

His two main sources of income are usually money earned from advertisers: both through YouTube’s Partner Program (where Google places ads in videos and pays creators a cut) and brand sponsorships Chang negotiates himself.

Chang broke down how much his YouTube channel has earned so far from Google-placed ads in 2021 through the Partner Program.Insider verified his earnings with documentation provided by Chang: January: $34,900 February: $33,200 March: $23,300

Chang edits most of the videos on his main channel, and he also hired a video editor to help him produce content for two new YouTube channels he is building.

Read the full post: Marissa Lyda: $1,200 (February 2021) Marissa Lyda.

Marissa Lyda

Marissa Lyda is a full-time YouTube creator who films videos on budgeting and her life as a mom.She started her YouTube channel in 2016.

Lyda’s YouTube channel has gained about 1,000 new subscribers since she spoke with Insider in March, when she had about 52,000 subscribers (her channel now has 53,000) .

As a YouTube creator, she earns most of her revenue from brand sponsorships, ads placed in her videos through YouTube’s Partner Program, affiliate marketing, and by selling a budget template on Etsy.

In 2020, her YouTube channel earned $15,700 from ads through the Partner Program.(Insider verified her earnings with documentation provided by Lyda.)

In March 2021, she broke down how much money her channel had earned over the previous two months: January: $1,400 February: $1,200

Instead of relying on what she’ll earn each month from her online business, Lyda built out a reserve within her business checking account so that she can pay herself a steady salary each month and stay within her budget.

Read the full post: Meghan Pruitt: $82 (February 2021) Meghan Pruitt.Meghan Pruitt

Pruitt launched her YouTube channel in 2018, and her most viewed videos are a prom “get ready with me” video, which has 401,000 views , and a college-apartment move-in vlog with 59,000 views .

Pruitt is considered a ” nano ” influencer on YouTube.

Pruitt’s YouTube channel had nearly 6,800 subscribers when she spoke with Insider in March.Now, her YouTube channel has about 8,000 subscribers.

Overall, Pruitt’s YouTube channel earned $1,920 in 2020 with 744,000 views.Insider verified her earnings with screenshots of her analytics dashboard.

In March, she broke down how much money her channel had earned over the past three months: December: $505 January: $108 February: $82

She added that her earnings fluctuated seasonally, with typically higher ad rates toward the end of the year.

Read the full post: Levi Hildebrand: $1,156 (December 2020) Levi Hildebrand.

Levi Hildebrand

Hildebrand launched his YouTube channel in 2017.On his YouTube channel, Hildebrand has videos about urban farms , compostable phone cases , and how to follow a zero-waste lifestyle.

His channel’s slogan is: “You don’t need to be a hero to save the planet.”

Hildebrand’s YouTube channel had about 125,000 subscribers when he spoke with Insider in January.Now, his YouTube channel has around 132,000 subscribers .

He shared a full breakdown of how much his channel made in 2020 from AdSense, including: October: $1,444 December: $1,156

Insider verified his earnings with screenshots of his analytics dashboard.

For 2021, Hildebrand said he will be donating all of the money his channel makes this year from YouTube AdSense to One Percent for the Planet.

Read the full post: Jen Lauren: $195 (December 2020) Jen Lauren.Jen Lauren

Lauren is a part-time influencer who earns revenue as a creator from sponsorships and ads placed in her videos through YouTube’s Partner Program.

She is part of a category known as “nano influencers,” which are generally defined as creators who have fewer than 5,000 subscribers on YouTube and between 2,500 and 10,000 followers on Instagram.

She works in public relations full time and treats her social-media pages as a side hustle.

She launched her YouTube channel in 2018.

Lauren’s YouTube channel had about 1,900 subscribers when she spoke with Insider in January.Now, her YouTube channel has around 3,800 subscribers.

In December 2020, her channel earned $195.Insider verified her earnings with screenshots of her analytics dashboard.

She uploads at least two videos a week on YouTube and tries to film timely, searchable videos.For instance, she recently reviewed Apple Fitness Plus classes after the service debuted in December, and that video has over 4,000 views .

Read the full post: Erin Winters: $5,439 (October 2020) Erin Winters

Erin Winters is a full-time YouTube creator who films videos on business, video production, social-media marketing, and her daily life in Michigan.

Winters started her channel in 2018 after her year-long contract with National Geographic ended.

Winters’ YouTube channel had about 219,000 subscribers when she spoke with Insider in December.

Now, her YouTube channel has around 269,000 subscribers .

She turned her YouTube channel into a career by monetizing her videos with ads and brand deals.

Winters actually ended up turning off her channel monetization for the first four months, thinking she might turn away new followers by having ads on a channel with only 1,000 subscribers.

(Looking back, she doesn’t recommend waiting, she added.)

When she turned monetization back on after those months, her first YouTube paycheck was around $200, she said.

In October, Winter’s YouTube channel earned $5,439.Insider verified her earnings with screenshots of her analytics dashboard.

She believes her initial success on YouTube comes down to timing, her background in journalism, and some luck.

She said posting searchable content is one way to grow an audience on YouTube — like her videos on money saving tips, how to grow a YouTube channel, and productivity apps — which have all increased her overall traffic and helped her reach a new audience.

Read the full post: Erica Boucher: $3,961 (October 2020) Erica Boucher

Erica Boucher lives in California and makes soy wax candles for a living.

Boucher left her job in 2020 and decided to sell candles full time after being accepted into YouTube’s Partner Program.

“The pandemic happened and I wasn’t working at my full-time job, but I didn’t know how long that would last,” she said.”I had a little bit more time to work on my business and it absolutely exploded.

Honestly, my YouTube channel and Instagram have brought so much traffic and helped me grow my shop.”

Now, Boucher said her most lucrative revenue stream is her YouTube channel.She films videos like how she prices her candles, how much materials cost, and how she funded her business.

Boucher’s YouTube channel had about 36,000 subscribers when she spoke with Insider in November.Now, her YouTube channel has around 73,000 subscribers.

In October, she earned $3,961 from YouTube’s AdSense program, she told Insider in November.

She saves 25% of every check from YouTube for taxes, and year-to-date, she’s earned $14,320 from YouTube ads, according to screenshots of her creator dashboard viewed by Insider.

Read the full post: Taylor Hawkes: about $1,600 (September 2020) Taylor Hawkes.Taylor Hawkes

Taylor Hawkes is a part-time YouTube creator and a full-time real estate associate.

Hawkes’ YouTube channel had about 20,000 subscribers when she spoke with Insider in October.Now, her YouTube channel has around 36,000 subscribers.

Hawkes started regularly uploading videos to her YouTube channel, Taylor Made Style , in October of 2019 and posts ” Come Thrift with Me ” videos about thrift shopping and how she styles her finds.Within a few months, she started to monetize her growing channel through AdSense revenue and brand partnerships.

In September, she earned about $1,600 in pre-tax income through Google-placed ads, according to screenshots of her Creator Dashboard viewed by Insider.

On average, she earned about $1,000, she said in October.

Hawkes also earns money through brand sponsorships on her videos and usually charges brands $500 for a 60-second mention.

Read the full post: Alexa Hollander: about $5,000 (August 2020) Alexa Hollander (AlexaSunshine83 on YouTube) shares videos of her thrifting.Alexa Hollander

Alexa Hollander is a full-time YouTube creator who creates content about shopping at thrift stores, styling second-hand clothing, and discussing sustainability in fashion.

Hollander’s YouTube channel had about 231,000 subscribers when she spoke with Insider in August 2020.

Now, her YouTube channel has around 267,000 subscribers .

Hollander started her YouTube channel in 2014 and quit her retail job in 2019, after realizing she was making more money on YouTube.She earns the majority of her income now from Google-placed ads on her videos.

Monthly, her videos can earn anywhere between $3,000 to $6,000 in ad revenue, she told Insider in August.

Between June and August 2020, she was making between $5,000 and $6,000 each month, according to screenshots of her AdSense Dashboard viewed by Insider.

Outside of ad revenue, she makes money by partnering with 2-3 brands each month on sponsorships, earning anywhere from $1,000 to $4,000 per sponsorship.As a sustainable creator, though, Hollander said it’s difficult to find brands to partner with who align with her and her channel’s values.

Read the full post: Maya Lee: $1,676 (June 2020) Maya Lee.

Maya Lee

Maya Lee is a YouTube creator who started her YouTube channel in 2017 and now posts productivity videos and vlogs about her daily life.

Lee’s YouTube channel had about 259,000 subscribers when she spoke with Insider in July.Now, her YouTube channel has around 296,000 subscribers .

She earns more money each month from her YouTube business than from her day job as a teacher, she said.

Monthly, her channel earns about $1,500 on average from Google ads, she told Insider in July.

In May, she made $1,471 from YouTube directly, and in June she earned $1,676, according to screenshots of her Creator Dashboard viewed by Insider in July.

“My monthly YouTube revenue is much higher than my teacher salary, especially when I do a lot of sponsorships,” she said.”For Google AdSense, every month it depends on how many videos I’m posting and how well those videos are doing.My monthly revenue from Google AdSense is not consistent, but from sponsorships I can talk to a brand on how much I’m willing to accept and gauge for that month how much I’ll make.”

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