Dodge is looking for a “chief donut maker.” The company wants an ambassador to rep the brand at events.And it’s paying $150,000.Dodge said the person won’t have to quit their day job.Get the latest tech trends & innovations — delivered daily to your inbox.In Dodge’s eyes, there’s no such thing as too much horsepower, noise, or speed.After all, the brand’s 700-plus-horsepower supercharged V8 graces not just the Challenger muscle car, but also its Charger four-door sedan and Durango SUV.
But for Dodge to succeed — particularly as quiet electric cars creep into the mainstream — it needs to sell other people on that idea, too.That’s why it’s hiring a new brand ambassador — with the esteemed title of “chief donut maker” — to preach the gospel of smokey burnouts to the masses.
That’s donut as in sliding a car around in circles in a parking lot — not the fried treat.
The new position, Dodge said Monday, comes with “a Hellcat to drive, $150,000 salary, wardrobe and a business card that carries the title ‘Chief Donut Maker.'” That could refer to any Dodge models that have its monstrously powerful Hellcat engine, but Dodge likely means the Challenger SRT Hellcat muscle car.There are a few of them, including the $80,000 Challenger SRT Hellcat Redeye Widebody, which makes 797 horsepower.
Dodge CEO Tim Kuniskis said the ambassador won’t have to quit their day job.
They can just rep Dodge at events for the year they’re employed.
“The Dodge brothers were scrappy go-getters.Never content to follow the trends, they were the seekers of a better, faster, more outrageous way of doing things,” Kuniskis said in a statement.
“And we’re looking to hire someone just like them as an ambassador of Never Lift.”
Never Lift — referring to never taking one’s foot off of the accelerator — is a new business strategy Dodge announced Monday.It involves reviving its Direct Connection performance parts business, establishing special dealers to sell them, and announcing new products every three months for the next two years.Dodge will also give away 25 vehicles to promote the plan.
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